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35272841
Influence, New and Expanded UK: The Psychology of Persuasion Paperback International Edition, May 4, 2021
Item #:
35272841
€ 28
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Influence - The Psychology of Persuasion is a renowned international bestseller, with over 5 million copies sold.
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What Stands Out
Psychological Insights
Offers deep psychological insights into persuasion techniques, making it essential for marketers, sales professionals, and anyone interested in understanding human behavior in social contexts.
Expanded Content
Includes new findings and expanded chapters that enhance understanding of modern persuasion, ensuring that readers stay updated with the latest psychological research and its practical applications.
Practical Applications
Equips readers with practical strategies to influence others effectively, providing actionable tips that can be applied in everyday situations, from personal relationships to professional settings.
Product Details
| Item Weight | 1.2 lbs (540 grams) |
Who Should Buy?
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Marketing Professionals
This book offers strategies and insights essential for effective advertising and understanding consumer behavior in marketing.
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Sales Teams
Sales professionals can greatly benefit from the persuasive techniques highlighted, boosting their ability to close deals.
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Students of Psychology
Ideal for psychology students seeking to understand the principles of persuasion and its application in various contexts.
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Casual Readers
Individuals looking for light reading may find the book too dense and focused on psychological theories.
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Experts in Psychology
Professionals already well-versed in persuasion principles might find the content basic and lacking in depth.
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Non-English Speakers
The book's content might not be as accessible to those who are not proficient in English, hindering understanding.
Product Description
Influence, New and Expanded UK: The Psychology of Persuasion Paperback International Edition, May 4, 2021
Have any Query? Chat with us
Customer Questions & Answers
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Question:
What is the main premise of 'Influence: The Psychology of Persuasion'?
Answer: The main premise of 'Influence: The Psychology of Persuasion' revolves around understanding the psychological principles that drive individuals to say 'yes.' The book explores the six universal principles of influence: reciprocity, commitment, social proof, authority, liking, and scarcity. By comprehending these principles, readers can apply them in various aspects of their lives, such as marketing, negotiations, and everyday interactions, enabling more effective communication and persuasion. -
Question:
Who is the author of 'Influence: The Psychology of Persuasion' and what are their credentials?
Answer: The author of 'Influence: The Psychology of Persuasion' is Robert B. Cialdini, a renowned psychologist and expert in the fields of marketing and persuasion. With decades of research and practical experience, Cialdini offers insights that are backed by empirical studies. His expertise makes this book a cornerstone resource for marketers, sales professionals, and anyone interested in the art of influence and persuasion. -
Question:
Is 'Influence: The Psychology of Persuasion' suitable for beginners?
Answer: Yes, 'Influence: The Psychology of Persuasion' is suitable for beginners. The book is written in a clear and engaging style, making complex psychological concepts accessible to a wide audience. Readers who are new to psychology or marketing will find the practical examples and relatable anecdotes helpful in grasping the critical ideas presented, making it a valuable introductory resource for anyone interested in human behavior. -
Question:
What new content does the expanded edition offer?
Answer: The new and expanded edition of 'Influence: The Psychology of Persuasion' includes updated research findings, additional examples, and fresh insights into modern persuasion techniques. Cialdini reflects on how the principles of influence may have evolved with advancements in technology and communication. This edition ensures that readers are equipped with the latest knowledge, making it a relevant resource in today’s changing landscape of persuasion and influence. -
Question:
How can I apply the principles from 'Influence: The Psychology of Persuasion' in everyday life?
Answer: You can apply the principles from 'Influence: The Psychology of Persuasion' in various everyday scenarios, such as negotiating a raise, motivating team members, or persuading friends to agree on plans. For instance, using the principle of social proof, you can mention how others in a similar position have successfully received raises, thereby strengthening your case. By incorporating these techniques thoughtfully, you can enhance your personal and professional interactions. -
Question:
Are there any practical exercises included in the book?
Answer: Yes, 'Influence: The Psychology of Persuasion' includes practical exercises and examples that encourage readers to reflect on the application of the implied concepts. These exercises help readers comprehend how to effectively utilize the principles of influence in real-life situations. By actively engaging with the material, readers can better retain the information and develop their persuasive skills over time. -
Question:
What target audience would benefit most from reading this book?
Answer: The target audience for 'Influence: The Psychology of Persuasion' includes marketers, sales professionals, educators, and business leaders. However, anyone interested in improving their communication and persuasion skills will find value in this book. It’s particularly beneficial for those looking to enhance their ability to influence others ethically, whether in personal relationships or professional settings. -
Question:
What are some critiques or limitations of 'Influence: The Psychology of Persuasion'?
Answer: While widely regarded as a seminal work, some critiques of 'Influence: The Psychology of Persuasion' suggest that the examples may not always reflect the complexities of real-life scenarios. Critics also argue that the principles can be misused for manipulation. It’s important for readers to approach the book with an ethical mindset, using Cialdini’s principles responsibly to foster genuine relationships rather than coercive influence. -
Question:
Can 'Influence: The Psychology of Persuasion' help in marketing strategies?
Answer: Absolutely! 'Influence: The Psychology of Persuasion' provides invaluable insights for developing effective marketing strategies. The principles outlined in the book, such as reciprocity and social proof, can be directly applied to create compelling advertising campaigns. Marketers can utilize these techniques to enhance customer engagement, increase conversion rates, and cultivate brand loyalty, making the book a must-read for anyone in the marketing field. -
Question:
Where can I buy 'Influence: The Psychology of Persuasion' in Lithuania?
Answer: You can buy 'Influence, New and Expanded Lithuania: The Psychology of Persuasion Paperback – International Edition' at Ubuy, a reliable online platform that offers a wide range of books, including bestsellers. Ubuy provides an accessible option for purchasing this essential read, ensuring you can easily obtain your copy and delve into the insightful world of persuasion.
Motivation & Self-Improvement Editorial Review
The book "Influence: The Psychology of Persuasion" by Robert Cialdini is a captivating read that takes the reader deep into the workings of the world around us, shedding light on how much persuasion and marketing affects everything. The author has done a remarkable job of updating his best-selling title with the latest information and trends affecting human psychology by describing a complicated subject in an easy-to-understand language. The book opens doors to reflect on human behavior and the levers of influence that make us do what we choose to do. It's a must-read for anyone who wants to succeed in any venture as implementing what the author teaches is critical. However, there are some miscellaneous complaints of the book being too long, dry in some areas, and some parts of the book being laugh-worthy.
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Pros
- Provides deep insight into the workings of the world around us.
- Easy-to-understand language and descriptions.
- Opens doors of reflection on human behavior.
- A must-read for anyone who wants to succeed in any venture.
Cons
- A bit too long and dry in some areas.
Product Price History
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Features & Benefits
- New and Expanded UK: The Psychology of Persuasion Paperback – International Edition, May 4, 2021
- Revised adding new research, new insights, new examples, and online applications
- Explains the psychology of why people say yes and how to apply these insights ethically
- Teaches Cialdini’s Universal Principles of Influence with new uses and research
- Learn how to defend yourself against unethical influence attempts
- Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research