Item #:
19960829
Marketing Management: Analysis, Planning, Implementation, and Control
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Item #:
19960829
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An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies.
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What Stands Out
Comprehensive Approach
Covers marketing management from analysis to control, equipping readers with a thorough understanding of strategic planning and implementation to effectively reach their target audience.
Real-World Applications
Includes case studies and practical examples that relate to current marketing practices, helping readers bridge the gap between theory and actual market scenarios.
Updated Content
The 9th edition reflects the latest marketing trends and digital strategies, ensuring readers are well-versed in contemporary marketing challenges and opportunities.
Product Details
- Analysis of trends and developments in global marketing management
- Section on brand development as a key to successful marketing
- Emphasis on managing business processes and core competencies
- Importance of teamwork between marketing and all other business functions
- Introduction of different perspectives in strategic market planning
- Company examples of creative, market-focused action
| Publisher | Pearson College Div |
| Publication date | May 28, 1999 |
| Edition | 9th |
| Language | English |
| Print length | 837 pages |
| ISBN-10 | 0132435101 |
| ISBN-13 | 978-0132435109 |
| Item Weight | 3.9 pounds (1.77 kg) |
| Dimensions | 8 x 1.25 x 10.25 inches (20.3 x 3.2 x 26 cm) |
Who Should Buy?
-
Marketing Students
This textbook provides a comprehensive foundation in marketing principles, essential for students pursuing marketing degrees.
-
Business Professionals
Ideal for managers needing to develop marketing strategies, enhancing their understanding of market analysis and implementation.
-
Academics and Educators
A valuable resource for instructors creating course materials and for use in teaching marketing concepts effectively.
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Casual Learners
Individuals seeking quick, easy-to-digest marketing information may find the textbook too detailed and academic.
Product Description
Marketing Management: Analysis, Planning, Implementation, and Control
About This Item
Looking to master the art of marketing management? Look no further than "Marketing Management: Analysis, Planning, Implementation, and Control 9th Edition." This comprehensive textbook covers all aspects of marketing management, including analysis, planning, implementation, and control. Whether you're a student studying marketing or a seasoned marketing professional, this book is the ultimate resource for understanding and applying marketing strategies in today's digital age. With chapters dedicated to e-commerce marketing, strategic marketing, digital marketing, and international marketing management, you'll gain valuable insights into a wide range of marketing practices. The book also delves into the analysis of brand and product management, market analysis planning, competitive analysis planning, marketing research planning, sales planning implementation, marketing communications implementation, pricing implementation control, distribution implementation control, marketing performance control, and customer relationship management control.
With practical examples, case studies, and real-world scenarios, you'll learn how to develop effective marketing strategies, optimize marketing campaigns, and measure marketing performance. Stay ahead of the competition and drive business success with this essential marketing management guide. Don't miss out on this must-have resource for any marketing enthusiast or professional. Order your copy of "Marketing Management: Analysis, Planning, Implementation, and Control 9th Edition" and take your marketing skills to the next level.
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Features & Benefits
- Analyzes trends and developments in global marketing management
- Emphasizes on managing business processes and core competencies over departmental functions
- Introduces different perspectives in strategic market planning
- Includes company examples of creative, market-focused action
- Highlights the importance of teamwork between marketing and all other business functions
- Brand development is one of the keys to successful marketing
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