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229392287
A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons [Hardcover] Pacult, F. Paul
88% of respondents would recommend this to a friend
Elementas #:
229392287
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A business book that goes down easy, A Double Scotch tells the story of the world’s favorite whiskies.
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What Stands Out
Detailed History
Offers a comprehensive exploration of Chivas Regal and The Glenlivet, detailing their origins, evolution, and impact on the whiskey industry, appealing to both enthusiasts and new drinkers seeking knowledge.
Cultural Insight
Examines the cultural significance and global influence of these iconic brands, providing readers a deeper appreciation and understanding, making it essential for whiskey lovers and history enthusiasts alike.
Expert Narration
Written by renowned whiskey expert F. Paul Pacult, the book combines authority and engaging storytelling, ensuring readers receive insightful analysis and captivating anecdotes from the world of premium scotch.
Produkto Aprašymas
| Publishers | john wiley & sons inc |
| Date of publication | January 1, 2005 |
| Prints | 1. |
| Language | English |
| ISBN-10 | 0471662712 |
| ISBN-13 | 978-0471662716 |
| Dimensions | 16 x 2.54 x 24.13 cm |
Who Should Buy?
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Whisky Enthusiasts
Those who appreciate whisky's history will find detailed insights into Chivas Regal and The Glenlivet's evolutions.
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Industry Professionals
Bartenders and marketers can benefit from the detailed analysis of branding strategies and global market success.
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Cultural Researchers
Scholars studying the impact of branding on culture will find valuable case studies within this compelling narrative.
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Casual Readers
Those looking for light reading may find this detailed whisky history book overly dense and technical.
PRODUKTO APRAŠYMAS
A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons [Hardcover] Pacult, F. Paul
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İngilizce Baskı F. Paul Pacult Format: Ciltli Kapak Editorial Review
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Argumentai
- Engaging storytelling
- Rich historical insights
- Well-researched content
- Appealing to whiskey lovers
- Beautiful hardcover edition
Minusai
- Some topics may feel brief.
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Savybės ir privalumai
- Discover the intertwined success stories of Chivas Regal and The Glenlivet.
- Learn about the world’s most popular prestige blended Scotch.
- Uncover the history behind the top-selling single-malt Scotch in America.
- Explore the remarkable journey of families who built these iconic brands.
- Immerse yourself in an engaging narrative that combines business and heritage.
- Experience the unparalleled quality that makes these whiskies global icons.
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