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Content Strategy for the Web (Voices That Matter)
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Content Strategy for the Web gives you the tools you need to get the right content to the right people in the right place at the right time.
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What Stands Out
Produkto Aprašymas
- Trusted content strategy handbook for organizations worldwide
- Explains content strategy business value and processes
- Helps in making informed decisions about content creation
- Includes all-new chapters, updated material, and case studies
- Published by Peachpit, committed to making learning accessible and engaging
- Offers unique instructional style for graphics professionals and students
| Publisher | New Riders |
| Publication date | 10 Feb. 2012 |
| Edition | 2nd |
| Language | English |
| Print length | 216 pages |
| ISBN-10 | 0321808304 |
| ISBN-13 | 978-0321808301 |
| Item weight | 210 g |
| Dimensions | 17.78 x 1.14 x 22.86 cm |
| Part of series | Voices That Matter |
PRODUKTO APRAŠYMAS
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Applications Editorial Review
Content Strategy For The Web Voices That Matter is a compelling read that provides a comprehensive overview of content strategy aimed at enhancing web usability. The book, published by New Riders, serves as a valuable resource not just for content strategists, but for anyone involved in web development or UX design. Readers repeatedly found that it delivers practical tools to meet diverse content needs across multiple digital channels, enabling efficient management of messaging. The straightforward writing style helps demystify complex concepts, ensuring that all team members can grasp and apply the strategies discussed, ultimately leading to more effective content solutions.
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Argumentai
- Comprehensive overview of content strategy
- Practical tools for multiple digital channels
- User-friendly and easy to understand
- Saves time and resources in the long run
- Suitable for various team sizes and organizations
Minusai
- Some readers may wish for more in-depth analysis
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Savybės ir privalumai
- Kristina Halvorson's book changed the field of content strategy.
- This second edition has new and valuable insights.
- Brain Traffic is central to the emerging content strategy discipline.
- This book is important for user experience design.
- It provides tools to get the right content to the right people.
- It is essential reading for marketers.
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